The focus of the booth was to reintroduce the brand to the Game Developers Conference attendees and break the existing perception of Tapjoy. GDC is one of the biggest events of the year bringing in 26,000 attendees. A 40' x 30' Booth with a new experiential layout helped guide attendees through the three different areas. Live handscreened custom t-shirts were made within the booth garnering 1200 shirts made over 3 days. A new Tapjoy motionography video was created to showcase all the new adproducts and features of Tapjoy.
A Live Data Visualization Installation was created to bring in new clients. The installation was designed around the point in which mobile and gaming had combined to create a new industry, the app. This history was reflected in the museum style wall. An attendee got a polaroid taken and they pinned it to the wall where they got their first device or handheld game. A 23'data infographic was created to showcase the platforms capabilities compared to it's competitors. Last, custom brochure cards, emailers and deck were created to complete the campaign, which resulted in 600% increase in captured booth attendees.