imzach
creative

Compound Ad Platform

Compound is a flexible interactive ad platform that can use semi-customizable “modules” to allow the client to build interactive custom ads to be flighted in app on Tapjoy’s 500M user network. The idea was to break the current system of “ad products” to create a leading edge disruptive ad platform that was based on mobile first interactions. The first layer of the platform was finished in 2016.

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 Modules are independent and can be stitched together to create a customizable story for the advertiser. By selecting a consideration, engagement and action module you can create an ad using the full sales funnel. Each module is rewarded using in-app currency, optimization of the rewards can help drive a user through the funnel. 

Modules are independent and can be stitched together to create a customizable story for the advertiser. By selecting a consideration, engagement and action module you can create an ad using the full sales funnel. Each module is rewarded using in-app currency, optimization of the rewards can help drive a user through the funnel. 

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 The Tapjoy network is fragmented with lots of different devices. We developed a framework that allows all ads to be viewed the same by creating an interactive safe zone and using the viewport. 

The Tapjoy network is fragmented with lots of different devices. We developed a framework that allows all ads to be viewed the same by creating an interactive safe zone and using the viewport. 

 By baking interactions into the module we can quickly create custom ads by changing assets. Example of a Customizable puzzle module and a static image module. 

By baking interactions into the module we can quickly create custom ads by changing assets. Example of a Customizable puzzle module and a static image module. 

 The content creator allowed for easy management and uploading of assets, it also allowed for module selection and publishing. 

The content creator allowed for easy management and uploading of assets, it also allowed for module selection and publishing. 

COMPOUND Pitch Video